Introducing Floww
Connecting Startups and Investors in a Network of Merit and Real Data
In the world of Startups, Entrepreneurs and Venture Capital Firms, securing deals can sometimes be a long process. Floww aims to simplify this process, by connecting Startups with Venture Capital Firms (VCs) in a data-driven ecosystem, built on merit and data from real startups.
On Floww, deal sourcing and connecting with startups is done through an end-to-end platform, built on merit-based data and transparency. Startups pitch themselves to VCs by presenting their data to demonstrate startup growth and potential, and in turn VCs can find their unicorn, and manage CRM, investor reporting and due diligence on one platform.
For Startups
Floww provides a platform for Startups to receive funding, discover and pitch to VCs and deliver reports to investors.
Discover top VCs
For Startups, sourcing and finding VCs to pitch and present your Startup to can be time consuming, costly and requires hours of research.
Floww simplifies this process for Startups by providing a platform where Startups can source and connect with VCs based on a variety of filters across multiple sectors. Startups can also click VC profiles to see their top investments, typical investment amount and more information about the VC.
Here Startups have access to data and information from over 500 VCs, all on one platform.
Present clean and accurate data
Data drives results and trust between VCs and Startups. However, for many startups, lots of time and energy is spent on financial models, organizing data and sifting through spreadsheets. The process can be complex and time consuming, and can sometimes lead to small mistakes and errors in the data that could be detrimental down the line.
On Floww, Startups simply drag and drop their financials, cap table and deck into the platform, and Floww’s team of accountants processes the data and presents it in multiple formats, from interactive graphs to detailed tables. Our team of accountants also offer Startups solutions to resolve mistakes or errors in data, if there are any.
Startups can put their best foot forward when pitching, with a full portfolio to share with investors, including numerous KPI’s, forecasts, benchmarks and a range of qualitative data, in the form of interactive graphs, or detailed tables.
Understand your competition
Data is nothing without context. Understanding company position in relation to those in the same sector is important for understanding company performance, and how to move forward.
Competitor and market research can be a process that involves lots of time, money and energy, and it can often be difficult to find accurate and updated financial data from other companies.
With Floww, we use Startup data from the source to create unbiased sector specific benchmarks, so that Startups can compare themselves to their competition simply and quickly.
Simplify Investor Reporting
Investor reporting for Startups is crucial to maintaining a strong relationship with your investors, and gives them constant updates to how your company is performing. However, the process involves going through lots of data and spending time creating reports, to send out on a regular basis to investors.
With a profile on Floww with Startup performance data , investor reporting is done as simply as with the click of a button. Investors and VCs on the platform have access to data you share with them, and you can upload updates at any time that Floww’s team will continue to process and update on your profile.
For investors who do not have a profile on Floww, such as Angel Investors, startups can still share the same data and information as with VCs, and Floww creates unique shareable links that give Angels access to the Startup’s company profile and performance.
Floww takes the stress out of investor reporting for startups, ensuring that investor-startup relationships stay strong.
Maintain privacy and ensure security
Any data that is uploaded by Startups onto the Floww platform still maintains privacy, and is only visible to VCs that each Startup chooses to share it with. All data uploaded is also encrypted to ensure security, and Floww’s team is available to assist with any enquiries during the uploading process.
Floww creates a simple and effective way for startups to pitch to VCs, keep everything in one place, show their growth with reliable, trustworthy data, and put their best foot forward.
For Venture Capital Firms
For VCs, Floww offers a platform to source startups, manage your investment portfolio and report to investors and LPs.
Source Top Startups
Floww aims to simplify the process of sourcing startups for VCs. It is not rare to have hundreds of startups and entrepreneurs pitching to a single VC monthly, and so time management is a big priority for VCs.
With Floww, VCs can much more effectively manage their time sourcing startups, being one click away from an abundance of organized, accurate and unbiased Startup data, from the source. This means initial decisions can be made much more accurately and productively, and deal flow can be accelerated tremendously.
A variety of KPIs and startup metrics are available for VCs to analyze and compare, as well as a series of accurate benchmarks, Startup profile, and any other information that VCs find valuable.
This means that not only are VCs saving time, but also relying on accurate data and metrics to make investment decisions from the get go.
Saving time on meetings and pitches with Startups that don’t have everything ready, or don’t share your VCs vision, means spending more time on Startups that will be the next unicorn.
Report to Investors
Maintaining transparency and a relationship with LPs is essential for VCs, and can be done through constant updates to LPs about their investments. However, regular investor reporting can often be a time consuming process for VCs, who already have a lot on their plate.
Floww makes investor reporting much more simple, quick and effective. With a complete investment portfolio on the platform, Floww is able to take care of admin and reporting for VCs, with constant updates and real time data.
VCs can also have LPs log in and co-invest on deals that VCs share with them, giving them 24/7 access to Startup data, or even share deals with other VCs to build and extensive network.
However Floww teams transparency with the element of privacy, allowing VCs to keep deals private when it is most important, for example during the due diligence process.
One platform does all
CRM, Investor reporting, and managing deal sourcing are all things VCs usually handle in house, across a variety of teams.
Today Floww provides one place to effectively manage all aspects of a deal. Performing due diligence, creating deals, comparing and analyzing startups, tracking transactions, managing investments and reporting to investors are all tasks that Floww helps VCs complete in an effective and timely manner.
Floww’s tools mean fund managers and GPs can monitor deal flow across due diligence, negotiation and final investment, and keep LPs and investors engaged during the process with due diligence questionnaires and voting opportunities.
With one platform to manage everything, VCs not only save time and energy, but also stay connected with past data and have one place to manage and track past decisions.
Having all the data and information from past and present decisions guides VCs with understanding patterns in investments and creating strategies to move forward. Whether it be understanding where a past investment went wrong, or discovering key patterns in successful investments for the future, with all this data on one platform, VCs can discover and utilize these patterns in a much quicker and effective manner.
VCs get a unique edge using Floww to source deals and startups, using accurate and unbiased data to find the next unicorn, and make the best investment. Floww accelerates deal flow tremendously, with quick and reliable startup data.
A One Of A Kind Platform
Floww is a game changer in the world of startups and investing, providing a new platform for VCs and startups to unlock their potential and rise above their competitors. Startups from all over the globe can pitch to VCs and try to make investment deals, ensuring VCs invest in the best of the best.
If you are a VC looking to accelerate deal flow and get access to unique insights and startups, or a Startup looking to find a VC to support your vision and give you access to funding, check out Floww here.
Header image via Floww. By Saskia Penfold
